We check what ChatGPT, Perplexity, Google’s AI Overviews and Claude tell your buyers about you, log every claim that is no longer true, fix the sources, and prove it changed.
Anything that changed since the engines last learned about you. The costly errors are the ones a buyer acts on.
Old tiers, retired free plans and prices you moved a year ago, quoted as current.
A product you sunset, described as something you still sell. A new product line never mentioned.
Still described as independent after an acquisition, or under the name you dropped in a rebrand.
Integrations and features you have added or dropped since.
New certifications left out, or lapsed ones still claimed.
A former CEO named as the current one.
It surfaces in the worst places: a prospect pastes a ChatGPT answer into a sales call and your team has to unwind it live, or someone in leadership asks ChatGPT about the company and screenshots the result. Ranking reports and social listening catch neither, because neither shows what an engine tells a buyer.
An engine builds its answer about you from two sources, and they update at different speeds.
For many questions the engine retrieves pages and summarises them, so an old press release, a stale review-site profile, an outdated comparison post or your own un-updated launch page can all feed the answer. These answers change once those pages change and are recrawled, which can be within days.
The model also answers from what it learned in training. That only changes when the provider ships a model trained on newer data, so the job is to make sure the web agrees on your current facts before the next one is trained.
The full explanation is in why AI gets your business information wrong.
Every answer is logged with the fields shown above, under these rules:
That gives leadership two numbers: the share of answers with at least one stale or wrong claim, per engine, and how it moves after the fixes.
Every stale or wrong claim the four engines make about you on your prompt set, found and logged with the quote, the date and a screenshot. Every claim traced to its source wherever a page proves it. Every source we can reach fixed or escalated. A re-check that shows what changed.
That an engine will say a specific thing by a specific date. No one controls that. Answers built from live search move once the sources change; answers held in a model’s memory move when the next model ships. We tell you which is which for every claim, and we never report a finding we cannot show you.
B2B companies that changed something the engines have not caught up with: a new pricing model, a product you retired, an acquisition or merger, a rebrand, a shift into a new category, or a new leadership team. If any of those happened in the last few years, there is a good chance at least one engine is still describing the old version of you.
AI answer accuracy is whether what ChatGPT, Perplexity, Google’s AI Overview and Claude say about your company is still true: your pricing, your products, who owns you, what you are called, what you integrate with and which compliance standards you meet. It is measured by asking the engines the questions buyers ask, on a schedule, and checking every answer against your current facts.
AEO (also called GEO or AI SEO) asks whether AI search names you when a buyer asks about your category. Answer accuracy asks whether what AI search says about you is right once it does. They share the same measurement, and an accuracy audit also shows where competitors are named instead of you, which is where AEO work starts.
Not directly, and nobody can. What changes the answer is the sources. When an answer is built from live search, fixing or outnumbering the pages it retrieves changes it once those pages are recrawled, which can be within days. When the wrong fact sits in the model’s own memory, it changes when the provider ships a model trained on newer data. We tell you which case each claim is.
Then we tell you that, and it costs nothing. We only report a claim as stale when it contradicts your own published facts, with the answer quoted and the date recorded. The same assessment also shows where the engines name competitors instead of you.
Not for the assessment or the audit. For the Correction Sprint, fixes on your own site and on profiles you control need either access or someone on your team to paste the changes we write. Everything else, such as correction requests to third-party sites, we handle.
A free visibility assessment runs your buyers’ questions across the four engines and shows you anything they say about you that contradicts your own site, and where they name competitors instead. If we find nothing, we tell you.
Request a free assessment →